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The middle of the funnel (MOFU) has one primary goal: consideration. The middle of the funnel is where most of the nurturing happens in the marketing funnel. At the top of the funnel, potential customers become aware of your business and what you do. In the middle of the funnel, you expand on the knowledge gained at the top of the final and you present yourself as a viable contender for your customer’s time and money.
When you learn how to capitalize on the marketing funnel you give yourself an edge in the fight and you keep your business on an upward climb. Marketing funnels may seem super overwhelming at first — but you’re here and you’re reading this article — so we’re betting on the fact that you have the chops to make this work. Once you understand the basics, it’s pretty easy to make marketing funnels work for your business specifically. No two businesses are the same which means the marketing funnel is going to look different for everybody, but the fundamentals remain the same.
There’s no school like the old school. With EVERYONE mimicking each other in brand style, voice, and jargon today, it feels weird and unnatural to go with the grain. Everyone is tech-forward, modern, and sleek – but only a few brands really nail the look and feel. Everyone else feels kinda, blah. Lacking soul, and a story.
Marketing your business in this fast-moving world can be very difficult. With improvements to technology, people are always in a hurry. It’s tough to get your advertisements in the right places where the right people can see them. It can be even more difficult to even keep their attention when people are often on the go.
With the start of a new year comes goal setting. We all know what goals are, but do we really know how to get the most out of them? A huge part of goal setting is making sure you are setting the right kinds of goals.
There are A LOT of words digital marketing professionals throw around during meetings, projects, and while going over the day to day. Knowing the meanings of these terms can make conversations about your digital marketing more effective.