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Video ads and marketing fixes for service businesses

We make the ads. You take the calls.

Spokesperson video ads scripted around why customers pick you, filmed with pro talent and in your inbox on day seven.

Something leaking instead? Our agency side finds it and puts the diagnosis in writing before any proposal.

Creative · Video adsBook a creative call

If it's not right, it's on us. 100% money-back on the first delivery.

Agency · Marketing fixesBook an agency call

If you don't agree with the diagnosis, there's nothing to buy.

See everything we do
  • $100 → $15cost per booked callChris M., M&R Plumbing
  • 4×the jobs booked in one week, against the old adsBrandon B., Blake Landscaping
  • $122krevenue on $20k of ad spend, in 60 daysAustin G., Upsurge Pros
Two ways in

Need the ads, or the whole machine?

Run your own ads and need more creative to test? That's Creative. Want someone to find what's broken and fix it against one number? That's Agency. One team, two calendars.

Brands our team has worked with

  • HGTV
  • Wells Fargo
  • UBS
  • Stifel
  • Broadridge Financial
  • Lendio
  • Studio McGee
  • McGee & Co.
  • Slumberland Furniture
  • Leavitt Group
  • Codie Sanchez
  • Darren Hardy
  • Swig
  • CupBop
  • Rachel Roy
  • AdvisorStream
  • CloseSimple
  • foreUP
  • Kimino Drinks
  • FiiZ Drinks
  • ShayFIT
  • WEconnect Health Management
  • Manta
  • Raising Wild
  • Moxie Pest Control
  • Chubby's
  • Anson Calder
How it works

Simple to start. Safe to try.

Easy work process
Creative

Onboarding today. Ads on day seven.

  1. Onboarding · 30 min
    We script it

    Built around why customers pick you. Never a template.

  2. The first week
    We film it, or you do

    Pro talent or a vetted creator on camera, or you on your phone from our script. Your plan, your call.

  3. Day 7
    We deliver it

    Edited, captioned, ready to run. Day seven, or seven days after your raws on Reverse VSL.

Zero risk
Money back guarantee

If it's not right, it's on us.

When you get your first delivery, if you're not happy with what we created — the quality, the style, the direction, whatever — we'll make it right.

Agency: the diagnosis comes in writing before any proposal. If you don't agree with the diagnosis, there's nothing to buy.

The guarantee is on the work. Nobody can guarantee results, and we don't.

Focused on you
Creative

Your winners are your IP.

Every video is exclusive to your business. Never recycled to another client, never handed to a competitor in your market. You're licensed to run it the day it lands, and once it's paid for that licence is permanent: serve your term, cancel whenever, keep what worked.

Creative · VSL Engine

See it in action

One of the spokesperson ads we make every month, start to finish. Pro talent on camera, a script built around why customers pick the business, edited and captioned in-house.

In their own words

From plumbers to national brands.

Clients on both sides of the house.

Creative
$15 per booked call
“We usually are around $100 cost per booked call and right now we are at $15.”
Chris M.
M&R Plumbing
Agency
“We've gone from being a company that only sent blast emails, to now having a more personalized welcome flow, middle of funnel product retargeting flows… Our email marketing is better because of them!”
Denise Bruhns
CMO, Studio McGee and McGee & Co.
Creative
4× the jobs in a week
“I never wanted to be on camera for my landscaping business... we've booked 4X jobs in 1 week with these ads compared to our old ads.”
Brandon B.
Blake Landscaping
Agency
“FORGE has been an INCREDIBLE asset to our business. We've been generating leads faster and at a lower cost than we ever have!”
Travis Smith
VP of Digital Project Management, Broadridge Financial
Creative
A year, still running
“If you go look at our ads library we've been running their ads for over a year cuz they never stop hitting.”
Hunter M.
Maddox Electric
Agency
“If you are hiring an external lead-gen team, Forge is the best I've ever worked with… They took excellent direction from me, but didn't need me to hold their hands to get campaigns built and running.”
Amy LaVange
Director of Marketing, foreUP Golf
Kyle Smith
From the founder

Why Forge exists

I started Forge because I was tired of watching business owners get sold every service under the sun by agencies that never had to show a result. Brand, SEO, PR, social, paid, all on one deck, and nobody accountable for the phone ringing.

So we do two things. We make the video ads and content that make the phone ring, on a schedule you can set your watch by. And we find where a business is leaking money and fix that, in writing, before we ask for anything. You're the hero. We're the guide.

Kyle Smith · Founder & CEO

More about Forge
Before you book

What owners ask first.

I don't want to be on camera.

You don't have to be. Professional models carry the ad and your business gets the credit. If you'd rather it be you, Reverse VSL puts your face on our scripts. Your call, not ours.

What if I don't like the videos?

If it's not right, it's on us. 100% money-back on your first delivery. First we make it right: a free re-shoot to your exact notes, or take the scripts and self-film and we edit and deliver free. On Reverse VSL, a free re-edit or re-script. On Social Takeover, any piece replaced free before it posts. If we still can't get that first batch to a place you're excited about, we refund it.

After that it's a new round of creative every month, built on what worked. Month-to-month after the committed term, 14 days' notice to cancel.

We've been burned by an agency before.

Then you'll get our diagnosis before our proposal. A Findings document in your words and your numbers, a table of what's missing, broken, partial or healthy, and one recommendation. Argue with that first. If you don't agree with the diagnosis, there's nothing to buy.