Revenue's in. Money's leaking behind it.
You spent to acquire these customers, and you're not monetizing them. Revenue Engine works that list against one number: revenue attributed to lifecycle, month over month.
If you don't agree with the diagnosis, there's nothing to buy.
01 · What you told us
A list of customers, of them emailed this year. Sends go out when someone remembers. “We’re busy. Repeat business just happens.”
02 · What we found
| List health | Partial |
| Segmentation | Missing |
| Flow coverage | Broken |
| Deliverability | Broken |
| SMS | Missing |
| Purchase data | Partial |
03 · What it’s costing you
lapsed customers × paid to win each one ≈ $ already spent, not being monetized.
06 · One recommendation
Revenue Engine, tier. Deliverability before flows.
“We've gone from being a company that only sent blast emails, to now having a more personalized welcome flow, middle of funnel product retargeting flows… Our email marketing is better because of them!”
Agency A client of our agency side, in her words.
What we check.
Ten points in three groups, each marked on your Findings.
Every check gets one of four marks
- MissingIt isn't there.
- BrokenIt's there and doesn't work.
- PartialIt works, with gaps.
- HealthyIt works.
The list
- List size and health
Total contacts versus active and engaged; hygiene state.
- Segmentation depth
How many meaningful segments exist and whether they're used.
The sending
- Flow coverage
Welcome, abandonment, post-purchase, winback, replenishment.
- Campaign cadence
Send frequency, calendar discipline, whether sends are ad hoc.
- SMS
Whether it's in use, opt-in capture, compliance posture.
- Deliverability
Sending domain authentication, sender reputation, list hygiene.
The money
- Purchase data structure
Whether purchase data arrives structured and segmentable, or as a blob.
- Cross-sell and upsell
Whether product-to-product paths are mapped and automated.
- Referral mechanism
Whether any systematic referral capture exists.
- Lifecycle attribution
The share of revenue attributed to lifecycle versus total revenue.
Your Findings marks every one of these.
What you get.
Sold as a monthly retainer in three tiers. The outcome the agreement names: revenue attributed to lifecycle, month over month.
A list audit and a cleaned list
The report, then the hygiene.
Segmentation architecture
A segment map, live in the platform. The judgement in this line, and our own team does it.
Lifecycle flows
Live, documented flows: welcome, post-purchase, winback and on. Your tier sets how many.
A compliant SMS program
Opt-in capture and the sends that use it.
A template and design system
A reusable branded set, so every send looks like you.
Structured purchase data
Segmentable fields instead of a blob from the POS, scoped to the point where development begins.
Ad audiences and referrals
Your list synced to your ad accounts as audiences, and a working way to ask for and reward referrals.
Campaigns, tuning and inbox placement
A set number of scheduled sends, a monthly log of what we changed and why, and a monthly report on whether mail is landing.
Good, Better, Best.
Each tier adds channels, more flows and deeper reporting. It never introduces an unrelated service, so you always know what the next one buys.
Good
Email only. Core flows: welcome, post-purchase, winback. A segmentation framework and basic reporting.
Better
Email and SMS. All flows. Dynamic ad-audience sync.
Best
The full program, plus data-mapping consultation and an advanced reporting structure.
How many flows and campaigns each tier includes is set in the agreement, after the findings.
How the engagement runs, stage by stageWhat people ask about Revenue Engine.
We've been burned by an agency before.
Then you'll get our diagnosis before our proposal. A Findings document in your words and your numbers, a table of what's missing, broken, partial or healthy, and one recommendation. Argue with that first. If you don't agree with the diagnosis, there's nothing to buy.
We already have a web team and a brand agency.
Keep them. New website builds, custom development, platform migrations and data engineering are outside every engine, and the agreement says so before you sign. Foundation builds the pages that convert, not a brand site.
Can we get one proposal with everything in it?
You get two documents. The Findings, which is entirely about you and lists nothing to buy. Then an agreement written from a standard set of pieces for the line and tier we recommend. Custom diagnosis, standard scope. That's what keeps delivery reliable and the number honest.
How much of the work do you actually do yourselves?
The diagnosis, the standard and your relationship never leave the building. Some of the hands-on work is done by partners we check against the same standard, and your accounts stay in your name with our access revocable at any time.
What does it cost?
We tell you after the findings, and once we do it's fixed for the whole term. Month one is the audit, and the fee doesn't change when we agree the schedule at day 30.
Your investment is fixed. What we spend it on gets decided once we've seen inside your accounts.
Not this one?
The diagnosis routes to exactly one. Here are the other two.
Not sure this is your leak? Three questions
See what your list isn't doing.
Thirty minutes with the agency side. Bring what's broken and what you've tried. The calendar opens right here.
Prefer to talk? 801-938-7806