We make the ads. You take the calls.
Most agencies sell everything and measure nothing.
Forge does four things: spokesperson video ads with pro talent, ads you film from our scripts, a feed that posts itself, and an agent that turns every comment into a booked call.
Custom to your business, delivered on a schedule, exclusive to you.
If it's not right, it's on us. 100% money-back on the first delivery.
- $100 → $15cost per booked callChris M., M&R Plumbing
- 4×the jobs booked in one week, against the old adsBrandon B., Blake Landscaping
- $122krevenue on $20k of ad spend, in 60 daysAustin G., Upsurge Pros
Named clients, permission on file. Results vary; the guarantee is on the work, not the outcome.
The four things we do
Custom to your business, delivered on a schedule, exclusive to you. The agent comes with every one.
Which one sounds like you?
- Home services
- HVACRoofingWindowsPlumbingElectricalLandscapingConstructionCustom homes
- B2B and professional
- InsuranceFinancialLegalConsulting
- Medical
- Med spaChiropracticDentalAesthetics
- Local
- Any local service with a radius and a phone that should ring
Built for these, next.
Verticals we're shooting for and writing for now. High-ticket, booked-consult funnels where a spokesperson ad carries the offer without the owner on camera.
Premium health and aesthetics
- Implant and cosmetic dentistry
- Orthodontics
- LASIK and vision correction
- Plastic surgery
- Premium med spas
- Hair restoration
- Concierge and longevity clinics
High-ticket home improvement
- Kitchen and bath remodelers
- Pool and outdoor living
- Landscape design-build
- Premium windows and doors
- Roof replacement
- Decks, patios and sunrooms
- Basements and additions
- Custom home builders
Luxury lifestyle and professional services
- Luxury real estate teams
- Interior design firms
- Premium wedding venues
- Luxury travel and tours
- Automotive customization
- Executive coaching and training
Premium franchise brands
- Franchise-development campaigns that sell the ownership opportunity, not the product
Three things we don't do.
Not on any list here? If you run paid social, or you're ready to, and you know your cost per booked call, it still fits.
- The one-off brand videoNot what we sell. If it's one polished video and nothing next month, a production shop is the right call.
- Creative for an account that doesn't existThe engine makes ads for an account that's running. If you don't run paid social yet, Foundation on the agency side comes first.
- A tenth productThree agency lines, four creative plans. If what you need is outside them, we say so on the call and point you somewhere good.
You're not producing enough content for how big your opportunity is.
It shows up three ways. Whichever is yours, the fix is the same: enough creative, custom to you, every month.
You're guessing on creative.
One or two ads is a guess. Twenty is a test.
“If you go look at our ads library we've been running their ads for over a year cuz they never stop hitting.”
Hunter M., Maddox ElectricGeneric scripts don't sound like you.
What your business does differently is the whole script here.
“They told me their scripts are just best-practice. That what my business does differently doesn't really matter.”
what the template shops saidA stale feed costs you deals.
They check your page before they call. If the last post is months old, they hesitate.
“They're looking for someone who posted this afternoon. Not someone who hasn't posted in two years.”
why the feed matters
Onboarding call today. Ads in your inbox on day seven.
- Onboarding · 30 min
We script it
Built around why customers pick you. Never a template.
- Days 1–6
We film it
Professional talent. You're never on camera.
- Day 7
We deliver it
Edited, captioned, ready to run as ads and post on social.
Ten hooks. The winners rise.
Now you know what your customers respond to. Use it everywhere.
Launch them all
Ten ways to say what you do. Your market picks.
Back the winners
Put your spend behind every one that stops the scroll. Often it's more than one.
Double down monthly
Next month builds on what won: more of your winners, plus a fresh round beside them.
Every view becomes a conversation.
Included on every plan. Every ad or post ends in a comment or a click, and the agent answers in your voice, captures the lead and books the call.
They comment or click
Every ad or post ends with “comment X below” or “click below.”
Your agent answers
In your voice, in seconds. Gets their name, phone, email and what they need.
You get a warm lead
It keeps following up until they're ready, then books the call or hands them to you.
- Included · no extra charge
If it's not right, it's on us.
When you get your first delivery, if you're not happy with what we created — the quality, the style, the direction, whatever — we'll make it right.
We'll re-shoot to your exact notes at no cost, or hand you the scripts to self-film and we'll edit and deliver everything for you, free. On Reverse VSL that's a free re-edit or re-script; on Social Takeover any piece is replaced free before it posts.
And if we still can't get that first batch to a place you're excited about, we'll refund it. No hard feelings.
After that, every month is a new round of creative built on what worked. And everything we make is yours: your winners are your IP, never reused or handed to a competitor in your market.
The guarantee is on the work. Nobody can guarantee results, and we don't.
Not a generalist. On purpose.
Most agencies sell everything and measure nothing: brand, SEO, PR, social, paid, all on one deck. Forge does the four things that make the phone ring for a service business, and does them every month on a schedule you can set your watch by.
No template scripts
If a script could run for a competitor unchanged, it doesn't ship. Speed comes from the system, not from reuse.
No one-off shoots
A shoot day gives you two polished videos and nothing next month. We sell a cadence: enough creative every month to test and replace.
No recycled creative
A winning ad is never reused for another client or handed to a competitor in your market. It's your IP.
No promises about results
The guarantee is on the work. Make it right first, then your money back on the first delivery. Never a number.
Clients who stopped guessing.
- $15 per booked call
“We usually are around $100 cost per booked call and right now we are at $15.”
Chris M.★★★★★M&R Plumbing - $122k on $20k spend
“Generated over $122,000 REV with $20,000 ad spend over the course of the past 60 days.”
Austin G.★★★★★Upsurge Pros - 4× the jobs in a week
“I never wanted to be on camera for my landscaping business... we've booked 4X jobs in 1 week with these ads compared to our old ads.”
Brandon B.★★★★★Blake Landscaping - A year, still running
“If you go look at our ads library we've been running their ads for over a year cuz they never stop hitting.”
Hunter M.★★★★★Maddox Electric - CPA $40 → $6
“Chopped CPA by 80% so far for this brand after hovering at $40 CPA to $6.”
Austin B.★★★★★Larra Studios - Beat his own ads
“Your ads out perform mine.”
Bruce W.★★★★★Wilson360
Named clients, permission on file. Results vary; the guarantee is on the work, not the outcome.
What people ask before they book.
In your words. If yours isn't here, ask on the call.
I don't want to be on camera.
You don't have to be. Professional models carry the ad and your business gets the credit. If you'd rather it be you, Reverse VSL puts your face on our scripts. Your call, not ours.
Three months is a big commitment.
One month can't give you the data. Month one you test: launch twenty and see what your audience responds to. Month two you iterate off the winner and cut the losers. Month three you compound. The system needs the full arc, which is why it's built as three. Inside it, anything you don't like gets made right, free.
What if I don't like the videos?
If it's not right, it's on us. 100% money-back on your first delivery. First we make it right: a free re-shoot to your exact notes, or take the scripts and self-film and we edit and deliver free. On Reverse VSL, a free re-edit or re-script. On Social Takeover, any piece replaced free before it posts. If we still can't get that first batch to a place you're excited about, we refund it.
After that it's a new round of creative every month, built on what worked. Month-to-month after the committed term, 14 days' notice to cancel.
How do I know it will lower my cost per lead?
We don't promise a number. On the call we run yours: monthly ad spend, current cost per lead, average customer value, then a conservative close rate and a conservative target a winner could hit. What comes out is what every month of waiting costs you. Your own math, a scenario, not a projection.
Will my competitor end up with the same ads?
No. Every video we make is exclusive to your business. Never recycled to another client, never handed to a competitor in your market. Once we find what converts in your industry, that winning ad is your IP.
Do I own the videos?
You're licensed to use them the day they land, and once they're paid for that licence is permanent. Serve your term, cancel whenever, and your winners stay yours. They're exclusive to you the whole time: never reused for another client, never handed to a competitor in your market.
Pick a plan on the call.
Thirty minutes. Pick the plan, sign on one link, book onboarding for today or tomorrow.
If it's not right, it's on us. 100% money-back on the first delivery.