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Client avatars, also known as buyer personas, are a tool to better understand your audience. They are a semi-fictional representation of a certain type of customer your business sells to most often. They are made through organizing customers and potential customers by recognizing certain patterns in buying, demographics, motivations, goals, and other behaviors. They are useful in understanding the wants and needs of your target audience.
Lots of smaller businesses have trouble knowing what is important in making marketing plans that fit. They either don’t do much marketing or they don’t know all of what they could be doing. A lot of businesses don’t prioritize marketing into their planning or budget because of this lack of understanding. Below, we have come up with a breakdown of all the elements that we know will help as you are marketing your business.
Whatever your job may be, it has its own culture with pros and cons. Sometimes these cultures are positive, and encourages you and your colleagues to innovate, and try new things. In contrast, there are many workplaces that have negative cultural practices that shut down creativity and ideas. Either way, the following list will give you great ideas that can jump-start your creative thought process to continue leading the charge, or help shift your workplace culture.
When we were creating our first social media marketing plan, we had VERY little idea as to what went into creating a successful plan. Through years of testing and trial and error, we have come up with a guide for business owners to copy to create a strong social media presence for their business.