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Whether you’re rocking a side hustle or running a business full time, it’s important to hack your habits so that they work for you (and your company). By cutting the crap and adding in healthy boundaries and working tricks, you’ll elevate your work game and be one of those rare entrepreneurs that actually works smarter instead of harder.
Your website is the first impression that you will make with a lot of potential and returning customers. This means that you need to make your points clear and continue improving your website all the time. It is never truly finished. It needs to be tended to and updated often. Below we have included the 10 things we recommend for making sure your website is updated and that your business will get the best results in 2020.
Key Performance Indicators, also known as KPIs, are different metrics to track in order to see the effectiveness of your efforts. Reading your data can be hard. If you make a mistake by using the wrong KPIs or by not knowing how to use them, it will make things even harder.
The homepage is a great tool as you promote your business and draw in potential customers. There are a lot of parts to an effective homepage. We know that by understanding these better and knowing more about how to use them, you can improve the effectiveness of your homepage.
The definition of “User Experience” is the total takeaway a customer gets from their time spent with your business or an aspect of your business. It is most often used to refer to the experience customers have with your business’ website. Their experience and the feelings they have as they explore your website and will determine the likelihood of them buying your products or services.
the people who said these have even offered their own pearls of wisdom on the subject of their success. Read below our gathered collection of marketing quotes to help when you might need inspiration.
There are A LOT of words digital marketing professionals throw around during meetings, projects, and while going over the day to day. Knowing the meanings of these terms can make conversations about your digital marketing more effective.
Do you feel like your social media posts are grabbing people’s attention as well as they should? Social media is a great avenue of bringing in business and building your brand, but a lot can go wrong if you’re not careful. There’s also a lot that goes into creating captivating social media posts.
Sometimes as a business owner you can feel crazy overwhelmed trying to keep relevant and engaging content flowing from your business to your target clients or prospects. Not to mention, YOU usually are the one that has to create the content.
Stock photos. They are the bane of my existence… I see the same Asian woman around town almost daily… on banners at the gym, driving home past the dentist’s office, and at the local supermarket while I’m checking out.
When we were creating our first social media marketing plan, we had VERY little idea as to what went into creating a successful plan. Through years of testing and trial and error, we have come up with a guide for business owners to copy to create a strong social media presence for their business.
If you’ve been in business for a while, you know that client acquisition is vital. Even if you have an all-star customer experience, you’ll experience some turnover with clients. When that happens, you need a plan.
The holiday season is a great environment for boosting sales. It is the season of gift giving, family gatherings, and parties. There are a lot of different ways Christmas can be incorporated into marketing strategies for the holidays.