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The middle of the funnel (MOFU) has one primary goal: consideration. The middle of the funnel is where most of the nurturing happens in the marketing funnel. At the top of the funnel, potential customers become aware of your business and what you do. In the middle of the funnel, you expand on the knowledge gained at the top of the final and you present yourself as a viable contender for your customer’s time and money.
When you learn how to capitalize on the marketing funnel you give yourself an edge in the fight and you keep your business on an upward climb. Marketing funnels may seem super overwhelming at first — but you’re here and you’re reading this article — so we’re betting on the fact that you have the chops to make this work. Once you understand the basics, it’s pretty easy to make marketing funnels work for your business specifically. No two businesses are the same which means the marketing funnel is going to look different for everybody, but the fundamentals remain the same.
The homepage is a great tool as you promote your business and draw in potential customers. There are a lot of parts to an effective homepage. We know that by understanding these better and knowing more about how to use them, you can improve the effectiveness of your homepage.
Lots of smaller businesses have trouble knowing what is important in making marketing plans that fit. They either don’t do much marketing or they don’t know all of what they could be doing. A lot of businesses don’t prioritize marketing into their planning or budget because of this lack of understanding. Below, we have come up with a breakdown of all the elements that we know will help as you are marketing your business.
the people who said these have even offered their own pearls of wisdom on the subject of their success. Read below our gathered collection of marketing quotes to help when you might need inspiration.
There are A LOT of words digital marketing professionals throw around during meetings, projects, and while going over the day to day. Knowing the meanings of these terms can make conversations about your digital marketing more effective.
Sometimes as a business owner you can feel crazy overwhelmed trying to keep relevant and engaging content flowing from your business to your target clients or prospects. Not to mention, YOU usually are the one that has to create the content.
Stock photos. They are the bane of my existence… I see the same Asian woman around town almost daily… on banners at the gym, driving home past the dentist’s office, and at the local supermarket while I’m checking out.
When we were creating our first social media marketing plan, we had VERY little idea as to what went into creating a successful plan. Through years of testing and trial and error, we have come up with a guide for business owners to copy to create a strong social media presence for their business.
Holidays are a great time to connect with your followers online in an authentic way, but also a way that helps you sell more of your products and services….which is kind of the point.