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The bottom of the marketing funnel (BOFU) is where people solidify their decision to purchase from you. Whether your customer has gone through the funnel in one day, one week, or one month, they have to go through all the stages to some degree in order to purchase, even if they go through them quickly. They have to discover your business in TOFU, learn more about it in MOFU, and decide that you’re the place to shop in BOFU.
When you learn how to capitalize on the marketing funnel you give yourself an edge in the fight and you keep your business on an upward climb. Marketing funnels may seem super overwhelming at first — but you’re here and you’re reading this article — so we’re betting on the fact that you have the chops to make this work. Once you understand the basics, it’s pretty easy to make marketing funnels work for your business specifically. No two businesses are the same which means the marketing funnel is going to look different for everybody, but the fundamentals remain the same.
Email campaigns can get overlooked in a world of digital marketing that loves the flash of Facebook, Instagram, and online ads. But forgetting about email marketing is a big miss for your business.
Marketing your business in this fast-moving world can be very difficult. With improvements to technology, people are always in a hurry. It’s tough to get your advertisements in the right places where the right people can see them. It can be even more difficult to even keep their attention when people are often on the go.
Client avatars, also known as buyer personas, are a tool to better understand your audience. They are a semi-fictional representation of a certain type of customer your business sells to most often. They are made through organizing customers and potential customers by recognizing certain patterns in buying, demographics, motivations, goals, and other behaviors. They are useful in understanding the wants and needs of your target audience.
Lots of smaller businesses have trouble knowing what is important in making marketing plans that fit. They either don’t do much marketing or they don’t know all of what they could be doing. A lot of businesses don’t prioritize marketing into their planning or budget because of this lack of understanding. Below, we have come up with a breakdown of all the elements that we know will help as you are marketing your business.
There are A LOT of words digital marketing professionals throw around during meetings, projects, and while going over the day to day. Knowing the meanings of these terms can make conversations about your digital marketing more effective.