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The bottom of the marketing funnel (BOFU) is where people solidify their decision to purchase from you. Whether your customer has gone through the funnel in one day, one week, or one month, they have to go through all the stages to some degree in order to purchase, even if they go through them quickly. They have to discover your business in TOFU, learn more about it in MOFU, and decide that you’re the place to shop in BOFU.
The middle of the funnel (MOFU) has one primary goal: consideration. The middle of the funnel is where most of the nurturing happens in the marketing funnel. At the top of the funnel, potential customers become aware of your business and what you do. In the middle of the funnel, you expand on the knowledge gained at the top of the final and you present yourself as a viable contender for your customer’s time and money.
When you learn how to capitalize on the marketing funnel you give yourself an edge in the fight and you keep your business on an upward climb. Marketing funnels may seem super overwhelming at first — but you’re here and you’re reading this article — so we’re betting on the fact that you have the chops to make this work. Once you understand the basics, it’s pretty easy to make marketing funnels work for your business specifically. No two businesses are the same which means the marketing funnel is going to look different for everybody, but the fundamentals remain the same.
Email campaigns can get overlooked in a world of digital marketing that loves the flash of Facebook, Instagram, and online ads. But forgetting about email marketing is a big miss for your business.
Ryan Reynolds is also a marketing genius. It’s not just the fame and followers (though that certainly helps) giving him a boost. Like many celebrities, Mr. Reynolds markets himself, but our guy has shown his true colors over the past few years and made himself a marketing force to be reckoned with. Even if you think you don’t know his work, you know his work. He’s not just a pretty face wearing red spandex on the big screen and giving his kids trendy names. For marketers, Ryan Reynolds is officially one to watch.
There’s no school like the old school. With EVERYONE mimicking each other in brand style, voice, and jargon today, it feels weird and unnatural to go with the grain. Everyone is tech-forward, modern, and sleek – but only a few brands really nail the look and feel. Everyone else feels kinda, blah. Lacking soul, and a story.
Whether you’re rocking a side hustle or running a business full time, it’s important to hack your habits so that they work for you (and your company). By cutting the crap and adding in healthy boundaries and working tricks, you’ll elevate your work game and be one of those rare entrepreneurs that actually works smarter instead of harder.
Your website is the first impression that you will make with a lot of potential and returning customers. This means that you need to make your points clear and continue improving your website all the time. It is never truly finished. It needs to be tended to and updated often. Below we have included the 10 things we recommend for making sure your website is updated and that your business will get the best results in 2020.
Marketing your business in this fast-moving world can be very difficult. With improvements to technology, people are always in a hurry. It’s tough to get your advertisements in the right places where the right people can see them. It can be even more difficult to even keep their attention when people are often on the go.
With the start of a new year comes goal setting. We all know what goals are, but do we really know how to get the most out of them? A huge part of goal setting is making sure you are setting the right kinds of goals.
Client avatars, also known as buyer personas, are a tool to better understand your audience. They are a semi-fictional representation of a certain type of customer your business sells to most often. They are made through organizing customers and potential customers by recognizing certain patterns in buying, demographics, motivations, goals, and other behaviors. They are useful in understanding the wants and needs of your target audience.
Key Performance Indicators, also known as KPIs, are different metrics to track in order to see the effectiveness of your efforts. Reading your data can be hard. If you make a mistake by using the wrong KPIs or by not knowing how to use them, it will make things even harder.
The homepage is a great tool as you promote your business and draw in potential customers. There are a lot of parts to an effective homepage. We know that by understanding these better and knowing more about how to use them, you can improve the effectiveness of your homepage.
The definition of “User Experience” is the total takeaway a customer gets from their time spent with your business or an aspect of your business. It is most often used to refer to the experience customers have with your business’ website. Their experience and the feelings they have as they explore your website and will determine the likelihood of them buying your products or services.
Lots of smaller businesses have trouble knowing what is important in making marketing plans that fit. They either don’t do much marketing or they don’t know all of what they could be doing. A lot of businesses don’t prioritize marketing into their planning or budget because of this lack of understanding. Below, we have come up with a breakdown of all the elements that we know will help as you are marketing your business.
the people who said these have even offered their own pearls of wisdom on the subject of their success. Read below our gathered collection of marketing quotes to help when you might need inspiration.
There are A LOT of words digital marketing professionals throw around during meetings, projects, and while going over the day to day. Knowing the meanings of these terms can make conversations about your digital marketing more effective.
Do you feel like your social media posts are grabbing people’s attention as well as they should? Social media is a great avenue of bringing in business and building your brand, but a lot can go wrong if you’re not careful. There’s also a lot that goes into creating captivating social media posts.
Sometimes as a business owner you can feel crazy overwhelmed trying to keep relevant and engaging content flowing from your business to your target clients or prospects. Not to mention, YOU usually are the one that has to create the content.
Whatever your job may be, it has its own culture with pros and cons. Sometimes these cultures are positive, and encourages you and your colleagues to innovate, and try new things. In contrast, there are many workplaces that have negative cultural practices that shut down creativity and ideas. Either way, the following list will give you great ideas that can jump-start your creative thought process to continue leading the charge, or help shift your workplace culture.