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The bottom of the marketing funnel (BOFU) is where people solidify their decision to purchase from you. Whether your customer has gone through the funnel in one day, one week, or one month, they have to go through all the stages to some degree in order to purchase, even if they go through them quickly. They have to discover your business in TOFU, learn more about it in MOFU, and decide that you’re the place to shop in BOFU.
The middle of the funnel (MOFU) has one primary goal: consideration. The middle of the funnel is where most of the nurturing happens in the marketing funnel. At the top of the funnel, potential customers become aware of your business and what you do. In the middle of the funnel, you expand on the knowledge gained at the top of the final and you present yourself as a viable contender for your customer’s time and money.
When you learn how to capitalize on the marketing funnel you give yourself an edge in the fight and you keep your business on an upward climb. Marketing funnels may seem super overwhelming at first — but you’re here and you’re reading this article — so we’re betting on the fact that you have the chops to make this work. Once you understand the basics, it’s pretty easy to make marketing funnels work for your business specifically. No two businesses are the same which means the marketing funnel is going to look different for everybody, but the fundamentals remain the same.