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The definition of “User Experience” is the total takeaway a customer gets from their time spent with your business or an aspect of your business. It is most often used to refer to the experience customers have with your business’ website. Their experience and the feelings they have as they explore your website and will determine the likelihood of them buying your products or services.
There are A LOT of words digital marketing professionals throw around during meetings, projects, and while going over the day to day. Knowing the meanings of these terms can make conversations about your digital marketing more effective.