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The bottom of the marketing funnel (BOFU) is where people solidify their decision to purchase from you. Whether your customer has gone through the funnel in one day, one week, or one month, they have to go through all the stages to some degree in order to purchase, even if they go through them quickly. They have to discover your business in TOFU, learn more about it in MOFU, and decide that you’re the place to shop in BOFU.
The middle of the funnel (MOFU) has one primary goal: consideration. The middle of the funnel is where most of the nurturing happens in the marketing funnel. At the top of the funnel, potential customers become aware of your business and what you do. In the middle of the funnel, you expand on the knowledge gained at the top of the final and you present yourself as a viable contender for your customer’s time and money.
When you learn how to capitalize on the marketing funnel you give yourself an edge in the fight and you keep your business on an upward climb. Marketing funnels may seem super overwhelming at first — but you’re here and you’re reading this article — so we’re betting on the fact that you have the chops to make this work. Once you understand the basics, it’s pretty easy to make marketing funnels work for your business specifically. No two businesses are the same which means the marketing funnel is going to look different for everybody, but the fundamentals remain the same.
Ryan Reynolds is also a marketing genius. It’s not just the fame and followers (though that certainly helps) giving him a boost. Like many celebrities, Mr. Reynolds markets himself, but our guy has shown his true colors over the past few years and made himself a marketing force to be reckoned with. Even if you think you don’t know his work, you know his work. He’s not just a pretty face wearing red spandex on the big screen and giving his kids trendy names. For marketers, Ryan Reynolds is officially one to watch.
Marketing your business in this fast-moving world can be very difficult. With improvements to technology, people are always in a hurry. It’s tough to get your advertisements in the right places where the right people can see them. It can be even more difficult to even keep their attention when people are often on the go.
Lots of smaller businesses have trouble knowing what is important in making marketing plans that fit. They either don’t do much marketing or they don’t know all of what they could be doing. A lot of businesses don’t prioritize marketing into their planning or budget because of this lack of understanding. Below, we have come up with a breakdown of all the elements that we know will help as you are marketing your business.
Do you feel like your social media posts are grabbing people’s attention as well as they should? Social media is a great avenue of bringing in business and building your brand, but a lot can go wrong if you’re not careful. There’s also a lot that goes into creating captivating social media posts.
Sometimes as a business owner you can feel crazy overwhelmed trying to keep relevant and engaging content flowing from your business to your target clients or prospects. Not to mention, YOU usually are the one that has to create the content.
When we were creating our first social media marketing plan, we had VERY little idea as to what went into creating a successful plan. Through years of testing and trial and error, we have come up with a guide for business owners to copy to create a strong social media presence for their business.
We Had The Privilege Of Working With Darren Hardy, LLC And Helping Them Develop And Execute On Paid Ad Campaigns On Facebook. Read More On Some Of The Tactics We Used In Order To Help Them Profit 5 Million From Ads In Just 6 Months!
We had so many amazing tactics that we could have shared, so we decided to share the most foundational that will help with your Facebook Advertising.
If you’ve been in business for a while, you know that client acquisition is vital. Even if you have an all-star customer experience, you’ll experience some turnover with clients. When that happens, you need a plan.
Holidays are a great time to connect with your followers online in an authentic way, but also a way that helps you sell more of your products and services….which is kind of the point.