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The middle of the funnel (MOFU) has one primary goal: consideration. The middle of the funnel is where most of the nurturing happens in the marketing funnel. At the top of the funnel, potential customers become aware of your business and what you do. In the middle of the funnel, you expand on the knowledge gained at the top of the final and you present yourself as a viable contender for your customer’s time and money.
Your website is the first impression that you will make with a lot of potential and returning customers. This means that you need to make your points clear and continue improving your website all the time. It is never truly finished. It needs to be tended to and updated often. Below we have included the 10 things we recommend for making sure your website is updated and that your business will get the best results in 2020.
Marketing your business in this fast-moving world can be very difficult. With improvements to technology, people are always in a hurry. It’s tough to get your advertisements in the right places where the right people can see them. It can be even more difficult to even keep their attention when people are often on the go.
The homepage is a great tool as you promote your business and draw in potential customers. There are a lot of parts to an effective homepage. We know that by understanding these better and knowing more about how to use them, you can improve the effectiveness of your homepage.
The definition of “User Experience” is the total takeaway a customer gets from their time spent with your business or an aspect of your business. It is most often used to refer to the experience customers have with your business’ website. Their experience and the feelings they have as they explore your website and will determine the likelihood of them buying your products or services.
Lots of smaller businesses have trouble knowing what is important in making marketing plans that fit. They either don’t do much marketing or they don’t know all of what they could be doing. A lot of businesses don’t prioritize marketing into their planning or budget because of this lack of understanding. Below, we have come up with a breakdown of all the elements that we know will help as you are marketing your business.
There are A LOT of words digital marketing professionals throw around during meetings, projects, and while going over the day to day. Knowing the meanings of these terms can make conversations about your digital marketing more effective.