If you’ve been in business for a while, you know that client acquisition is vital. Even if you have an all-star customer experience, you’ll experience some turnover with clients. When that happens, you need a plan.
Here are 23 marketing tactics that you can use to lock-down your next amazing client!
1. Social Media
Create social media accounts that your target market uses and begin promoting your business.
2. Host a Free Training
Create a free training that addresses a pain point of your target customer, then you have content to promote and giveaway.
3. Send Notes to Past Clients
Reaching out to past clients and thanking them for your time together or asking them if they have any additional business needs is the lowest hanging fruit for repeat business.
4. Ask For Referrals
Ask, ask, ask! Ask past clients, co-workers, and new businesses if they know of anyone who could benefit from your product or service.
5. Networking Events or Meetups
Find local networking events that you can attend. Many companies will host local meetups that are great for meeting others and expanding business.
6. Promotions, Discounts, or Special Offers
Create something special for current and new customers, it drives excitement and more word of mouth!
7. Email Your Subscriber List
Reach out to those already interested in your brand. Each person creates a ripple effect to more people, a subscriber can expand your reach exponentially.
8. Write A Guest Post
Guest Posting can get your name/brand in front of new prospective clients or customers. Find companies that serve a different need to the same demographic and ask if you can add additional value to their customer base by guest posting on their blog or website.
9. Strategic Partnerships
A strategic partnership can leverage strengths of both businesses and create synergy. With access to more customers and services, it can be a mutually beneficial venture to gain new clients.
10. Facebook Groups
Go to the barrel of fish. A Facebook group or community often will have many people that need your goods or services. Offer value, but don’t spam the page. People hate overly self-promoters and spammy messaging!
11. Create a Youtube Video
This is probably one of the most underutilitized marketing tactic today. Video can be more time consuming and (kinda scary to get in front of the camera) but it provides HUGE results. Check out billygeneismarketing.com for awesome youtube marketing tips and tricks!
12. Speak at local events
Find local events that draw potential customers and find the organizer of the event and ask to speak. Speaking creates authority and trust. People will look to you as a thought leader and come to you when they need your product or service.
13. Create a Freebie
Create a form of content or gift that is forever free. Give it away, share it, use it and abuse it! It will draw masses and then you can qualify the individuals to see if they are a good fit for your business.
14. Host a Giveaway
People love an opportunity to win something. By hosting a giveaway, you will get many existing social media followers to share your content to new audiences that will expand your reach and help get more eyes on your brand.
15. Sponsor an Event
Sponsoring an event is a great way to get your name in front of a targeted group of prospects. Usually you provide money or supplies to help with the event in exchange for a plug during the presentation.
16. Create an Affiliate program
Your business may not fit this model, but affiliate programs expand your reach to new audiences if your program incentives are good.
17. Interview Others
Find a thought leader in your industry, interview them and depending on what social channels you use, you can publish the interview via a blog post, youtube, facebook, etc. for all of your followers to see.
18. Host your own event
This requires quite a bit of planning but is extremely lucrative if you can provide great value and insights. You control the limelight so there is no doubt that people get exposure to your brand.
19. Run Digital Ads
Digital Ads are one of the quickest ways to get in front of your target market. You can run ads on platforms like Facebook, Instagram, Google, Youtube, or LinkedIn. They usually charge on a cost per click or cost per impression (amount of times people viewed your ad) basis. This is usually the most effective step for businesses to do when building their marketing plan.
20. Host a twitter chat
Hosting a twitter chat will get a great engagement of question and answers of users interested in a particular topic. Even if it isn’t directly correlated to your brand, it can be an asset that gets eyes on your twitter profile and website.
21. Reach out to local media
Find local media outlets that are willing to push your company’s content on their site or helps place content in local places. This is generally an awareness play and will get local prospects aware of your brand.
22. Comment on Blogs
Find heavily trafficked blogs and leave useful comments in the response sections. Don’t argue, don’t curse, be courteous and useful and it will pay dividends.
23. Comment on social media
Same goes with social media. Finding the communities and groups that are in your customer’s niche will provide you with an opportunity to comment and establish your brand as a valuable resource and help drive more awareness.
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